Embargoed: 9:00am ET November 30, 2021
Media Contact: Carrie Gamper | firstname.lastname@example.org | 410.812.4808
COPPERMINE SIGNS WITH BASE SPORTS GROUP
BASE Sports Group will bring strategic commercial partnerships to Coppermine
Baltimore, MD (November 30, 2021) – BASE Sports Group (BASE), the leader in amateur sports partnerships, announced today that they will represent the sponsorship and marketing rights of Coppermine.
“Our new partnership with BASE is exciting news for Coppermine and our community,” said Alex Jacobs, Owner, and CEO of Coppermine. “BASE Sports Group provides an opportunity for Coppermine to receive exposure to national and regional partners. With an expanded portfolio of partners, we can offer our members and athletes unique benefits and experiences tailored to their expressed interests.”
BASE provides amateur sports rightsholders the support in sourcing, negotiating, managing, and activating partnership rights for their sports facilities, teams, and events. BASE carefully considers the activation support necessary to deliver incomparable brand experiences and will collaboratively work with Coppermine’s staff to support each partnership activation. BASE takes an analytical approach to determine the success of each property and partnership, using industry-leading measurement techniques.
“We look forward to bringing together a portfolio of local, regional, and national brands to support and enhance the athlete experience at Coppermine,” said Carrie Gamper, BASE’s Co-Founder and Head of Strategy. “Coppermine’s unprecedented growth, exceptional leadership, and careful consideration for each and every athlete affords BASE a fantastic starting block. We look forward to helping brands rethink sports partnerships and more accurately engage the young, sports-minded, families of Maryland.”
Coppermine is one of the Mid-Atlantic’s largest and most prestigious destinations for youth sports, active-lifestyle adults, and families. With twelve facilities throughout the Baltimore area, they house a myriad of year-round and unparalleled social, athletic, and fitness programming. The Coppermine portfolio includes one of the largest summer camps in the state, more than 30 club sports teams, and the region’s best tennis and squash facilities. Coppermine’s facilities throughout greater Baltimore, Annapolis, Carroll County, and Bel Air anticipate welcoming nearly 2.1 million individuals onsite in 2022.
About BASE Sports Group
Base Sports Group (BASE) was founded in 2021 to bring a sophisticated and measured approach to brand engagement in amateur sports. The amateur sports industry has seen intense consolidation in the last two years, making it easier and more impactful for brands to engage this valuable market.
BASE’s leadership team touts nearly 50 years of experience in the sports industry. This experience includes sponsorship strategy and sales from amateur, collegiate, and professional sports. Through partnerships with rightsholders of various sizes, scope, and sports, BASE’s portfolio of facilities and events offers brands access to the most diverse and valuable demographic. BASE’s national reach exceeds 12 million unique individuals and offers brands customizable and cutting-edge activations to deliver leading consumer engagement experiences.
Coppermine is Maryland’s largest and most prestigious destination for youth sports, active-lifestyle adults, and families. Our twelve facilities (and growing) house a myriad of year-round and unparalleled social, athletic, and fitness programming. We serve over 25k families in the greater Baltimore area and surrounding counties with our youth and adult classes, clinics, camps, leagues and tournaments, and nationally competitive club teams. Coppermine has a dedicated staff of over 350 employees who are committed to developing, inspiring, and achieving excellence.